The current online advertising ecosystem is flawed. It enables fraud committed by advertising networks, by advertisers and by malicious third parties. According to reports from ad agency The&Partnership and the Adloox audit verification company, in 2017 brands will suffer losses in the amount of $16.4 billion due to ad fraud (bots, exploiting backdoors in ad serving networks, etc.). The question of advertising fraud should also be addressed by ad publishers. The global media supply chain also needs to change to ensure ads viewability transparency, reliable measurement, compliance rules and common standards for advertisers.

Due to the fact that Spruik is based on blockchain, advertisers can easily trace every click/view and verify every component of a campaign (participants, ad placements, impressions and clicks, etc.). The information is decentralized so it can’t be hogged or manipulated by the ad exchange so advertisers are only paying for actual results.

With Spruik, the consumer determines what’s right or wrong. The power of crowdsourcing has proven itself over the recent years, and the “consumer is always right” statement has never been more true.

Blockchain provides a universal data set that every advertiser can understand and use to analyze campaign performance. Further to that, SpruikNet will allow real-time reporting (existing networks require at least few hours to aggregate the data and show it to the advertisers). This way, advertisers can quickly spot trends and adjust their campaigns for maximum conversions. With real-time reporting they can also easily test if a campaign is set and tracked properly.